2009 SOCIAL MARKETING IN PUBLIC HEALTH CONFERENCE
The University of South Florida, College of Public Health is offering the 19hannual Social Marketing in Public Health Conference in Clearwater Beach from June 17-20, 2009. The first two days comprise the Social Marketing Academy. The Academy blends didactic and experiential learning and provides participants intensive training in social marketing including:
q basic principles and practices associated with formative research and audience segmentation;
q conceptual and practical frameworks for marketing strategy development;
q social marketing’s approach to program development, and
q “thinking like a marketer”.
Case studies are used to illustrate how social marketing is applied to the development of public health programs. Participants are provided time to review a systematic logic model that they can then apply to program planning.
On Friday June 19th and Saturday, June 20stthe full Conference is convened. Friday morning’s plenary sessions are followed by concurrent sessions that cover a range of social marketing topics. Following Saturday morning’s plenary sessions, participants may select from a variety of half-day training options, including evaluation of social marketing interventions, evaluation of technologies, and marketing social marketing. Course participants usually include social marketers, program planners and administrators, health educators, health communication and health information specialists, researchers, academicians, and graduate students.
Additional information and the conference calendar can be found by visiting www.cme.hsc.usf.edu/smph/.
Confirmed Plenary Speakers
Paul Gillin Communications
Robert Gold, PhD, DrPH
School of Public Health
University of Maryland
R. Craig Lefebvre, PhD
Department of Prevention and Community Health
School of Public Health and Health Services
The George Washington University
Bill Smith, EdD
Academy for Educational Development
The June Social Marketing in Public Health Conference is held in conjunction with the Social Marketing in Public Health Field School. Information on the field school courses can be found at www.cme.usf.edu/fsjune.
Leah Phillips, MPH
Florida Prevention Research Center
Center for Social Marketing at the College of Public Health
University of South Florida